The house

About

One hoodie. Every stitch accounted for.

Maison Loomé is run by Edwin Saulog IV, who is Filipino, lives in Berlin and studied at ESCP. The house started in 2024 with two studies, Sunflower and Wine Night: back panels embroidered to find out whether thread could carry a whole garment on its own. Neither was sold. Both answered the question.

Work 01: Red Rose is the first release. It is made in Guangzhou, photographed in Paris and sold from Berlin. There is no team behind this page.

A man leaning on a lamppost with his back to the camera, in the Bubblegum Pink hoodie and off-white cargo trousers. The rose is centred on his back, with Paris lampposts and pale stone behind.
PLATE 01 Bubblegum Pink, a lamppost, Paris.

Work 01 in numbers

Stitches
73,525
Colour blocks
18
Thread colours
6
Embroidery
164.6 x 305.2 mm
Cloth
600 gsm
Fibre
100% cotton
Sizes
M, L, XL

What the house will not do

  • No countdowns.

  • No instalment badges.

  • No points.

  • No invented scarcity. Sold out means the last one left.

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Ships within the EU